Introductory Course Digital Marketing
Introductory Course taught by Michiel Das, CMO & Head of Growth in Cuideo.
In this course you will acquire the knowledge and tools to start in the digital marketing world together with the experts from the sector.
Also available in: 🇪🇸
Introductory course taught by Michiel Das, CMO & Head of Growth in Cuideo
In this course you will acquire the knowledge and tools to start in the digital marketing world together with the experts from the sector.
You will start with an introduction to see the basic concepts of digital marketing, starting to know what SEO is and how to use it.
You will continue with Alba Díaz (senior performance specialist in Google), who will let you know how PPC/SEM works, how to build a bidding strategy, concordances and remarketing.
In the last two modules you will learn to establish a Paid Social strategy, analyzing the different social media as well as how to conduct a later campaign analysis to finalize with a module about Google Analytics (measuring plan, assignation models, UX/UI tricks and a Google Analytics demonstration).
Do you want to know more about digital marketing? Our Master in Digital Marketing is for you.
1 - What is SEO?
2 - How does PPC SEM work?
3 - Introduction to Social Ads
4 - Analytics and CRO
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