Value Propositions: How to create products that users love?
You will understand why your product needs to be 900% better than any existing alternatives to make users fall in love with your product.
Learn how to understand what your users REALLY think about your product.
Gain insights into strategies on how to decrease hidden costs for the user and how to increase hidden benefits of your product.
Understand how to manage user expectations and how to deliver a realistic experience without disappointing the user.